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According to Rand Corp. economists, in a study on money saving behavior from August 2012 to March 2013, people who wrote their money saving goals down saved 64%. People who did not write down their goals saved 53%. In this study, savers were given money and some of the savers were asked to write the following: “I am a good saver. I will commit myself to achieving my savings goals.” A third group in the study were those assigned to an account where they could not withdrawal any money over the next six months. That group saved even more than the other two.
If you want to save more, write it down, or share it with a trusted friend or family member. It seems to be the act of pledging to be a better saver that makes a person better at saving. People want to have their words and deeds match, especially if others know about a goal. Another sure way to set you up for success is to have some of your savings hard to get to.
Savings? Words matching deeds? Accountability? There’s an app for that! Yep. If you can’t come up with your own motivation to save, there’s an app and website Stickk.com by Yale behavioral-finance experts. With this app you can create a contract and share it with others. You can even include a penalty if you slack off. The penalty can be something like authorizing a credit card payment to a charity. Stickk.com has found that users who do share their goal with supportive people and chose to elect the penalty, have a success rate of 80%, while those who keep their goal of savings private succeed nearly 40% of the time.